Saturday, December 4, 2010

R U SRS

In an ESPN Page 2 article on in-game entertainment in NBA arenas, Peter Sorckoff, the senior director of game operations and creative services for the Atlanta Hawks, is quoted as saying the following:
"The hardcore fan's emotion is going to be based on the game, but we can send his wife home giggling about the Kiss Cam. The trick is to help entertain the casual fan without alienating the hardcore fan."

Doing some quick checking, Mr. Sorckoff works for both the Hawks and the Thrashers. This line has really got my blood pumping on this lazy Saturday morning.

Obviously no wives are there as hardcore fans themselves. Pretty much just there to keep an eye on their hubbies and giggle at the kiss cam!!!!!!!

I hate the kiss cam anyway because it's so heteronormative. Definition: defending the status quo of heterosexuality being normal/right/widespread. One time I went to a game and they put two big "manly men" up there, and everyone thought it was hilarious. Because guys being in love is hilarious!

It also reinforces the idea that kissing is something private, something to be hidden, something to giggle at. Instead of taking kissing and other forms of sexual expression as

On my road trip to either Scottrade Center in St Louis or Bridgestone Arena in Nashville, they had a "Fist Bump Cam" instead of a Kiss Cam. YES. Whoever that was, they get it.

No comments:

Post a Comment